One of the many points that the authors make is that sports teams that actually try to turn a profit inevitably begin to death-spiral. The best teams are those that operate like a non-profit charitable trust, where every penny is put back into improving the team. This is why teams are owned by crazy rich people ( George Steinbrenner ) tend to do better than teams that owned by just regular rich people. That's why guys like Steinbrenner (and new school crazy billionaires like Mark Cuban, Roman Abramovich, and Mikhail Prokhorov) have such success as owners. They don't run their teams like businesses, they run them like incredibly expensive hobbies. They overspend in order to build the best stadiums and buy the best players because winning is more important to them than profits. You have to do something What I'm asking is what would happen if the owner of a TV production company decided to go Steinbrenner on us. What if, out of the mists, a man wearing a turtleneck under a sports jacket rose up and said, "All I care about is winning Emmys every year. I don't care how much it costs, I'm going to put the best TV I can out there week in and week out.